Birthday Card Series 2 - Cult Of The Ugly

The second birthday card series I made is slightly different from the first one.  I found inspiration from a graphic designer's invitation to his nephew's birthday (his name slips my mind right now. I'll get back to it later).  Instead of just a regular card, the card folds out into an 11x17 poster. Each time you unfold the paper, a message relevant to the recipient is revealed.
This card is based on Steven Heller's essay "The Cult of The Ugly," a harsh criticism of post modern design. One of the designers he attacked was Ed Fella, my biggest hero of hand lettering and outside the box design. The hand lettering is done (trying very hard to at least) in his loose style. The text comes straight from Heller's essay, which opens with a quote from Voltaire:

Ask a toad what is beauty… He will answer that it is a female with two great round eyes coming out of her little head, a large flat mouth, a yellow belly and a brown back.